Here are some quick tips to help you choose a strong and memorable domain name:
Make It Brandable
Choose something unique and memorable — a name that feels like a brand, not just a list of keywords or overly descriptive names that blend in. This helps you stand out and builds recognition over time. For example, ““BlueOceanConsulting” is a better for branding than “TopBusinessConsultants”.
Think Long-Term
Choose a name that can grow with your business. Avoid names that are too specific to a product, location or trend if you think your business might expand or evolve over time.
Use .COM Whenever Possible
Alternate top-level domains (TLDs) like .org, .net or newer options can work well — especially if they relate to your organization or create a clever “name hack” like youtu.be or bit.ly. However, .com is still the most widely recognized and trusted. Many people assume a domain ends in .com by default, so even if you choose a different TLD, consider registering the .com version as well to redirect to your main site.
Limit to Two or Three Words
If you’re using a phrase or multiple words, try to keep it to two or three. Longer names are harder to recall and more likely to be mistyped.
Keep It Short
Shorter domain names are easier to remember, quicker to type and less prone to errors. Aim for brevity whenever possible.
Choose Easy-to-Spell Words
Pick names that are easy to spell and pronounce. Avoid unusual or complicated words that might confuse users when typing them in.
Avoid Hyphens
Technically allowed, hyphens can cause confusion when spoken aloud, making your domain harder to remember. It’s usually best to skip them.
Avoid Digits
Unless a number is a meaningful part of your brand (like “24” in “7days24hours.com”), avoid using digits. If you do use them, consider also registering the version with the number spelled out to cover common variations.
Skip Unnecessary Words
Avoid filler words unless they’re part of your brand. Words like “the,” “my,” “your,” “company,” “business,” “web,” “online,” and “global” are often overused and add little value.
Check for Common Misspellings
Think through how your domain might be accidentally misspelled, and consider registering those versions as well. If your domain could be entered in singular or plural form, you may want to register both.
Say It Out Loud
Be sure to say the domain name aloud to see how it sounds. If it’s awkward, confusing or easy to mishear, it may not be the best choice. This is especially important for word combinations which can create accidental double meanings, especially when written as a URL.
Avoid Trademark Issues
Before registering a name, do a quick search to make sure it doesn’t infringe on existing trademarks. This helps you avoid legal trouble and ensures your brand can stand on its own.
Check Social Media Availability
If you plan to build a brand, check that the domain name (or a close variation) is also available as a username or handle on popular social media platforms. This helps maintain consistency across your web presence.